Jeff Bezos told this story a few years at a commencement address. After telling his grandmother to quit smoking in the most calculating, callous way imaginable, his grandfather responded with this memorable chestnut.

“My grandfather looked at me, and after a bit of silence, he gently and calmly said, ‘Jeff, one day you’ll understand that it’s harder to be kind than clever.’”

– from HBR Blogs

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